In collaboration with Mikael, we were tasked with redesigning Fredericia Furniture’s website. This included your typical field research, brand analysis, interviews, personas and so on.
We had a look at the current websites pain points and after a talk with the company itself we arrived at the conclusion that the website needs to be a digital manifestation of the showroom.
It should be all about inspiration, history and storytelling, all wrapped in a beautiful package. We also wanted to make the website come alive by using video, big imagery, dynamic content and well written copy.
If you're interested in seeing more of the process, download the much more in-depth case study below:
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