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NORDIC RACE

For my bachelor’s degree in Interactive Design I set out to explore how you can, through the use of communication/interaction improve attendees preparation, performance and experience of Nordic Race.

The primary challenges for first-time runners were lack of information. Both about the route itself and obstacles, but also generally about how the event unfolds throughout the day.

I redesigned the website with a focus on keeping the events easily accessable, with a presentation that doesn’t leave people in doubt about what’s going to happen.

A major part of redesigning the website was creating an interactive route map, where the user can dive into each obstacle and attain information about how to conquer it.

Download full case study (.pdf)